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Seoul 101: The Largest Underground Mall in Asia and World Cup

June 12, 2010

You know that you’ve made it big as a conglomerate when you have a train station named after you. Luying, Miki & I took the subway to the Samsung-yok today and ploughed through three inter-connected malls, the largest of which is called COEX – the largest underground mall in Asia! Tonight was the first World Cup game for Korea (vs. Greece) and seeing that it was a Saturday, we decided to soak up the atmosphere at COEX, a wildly popular place chosen by Koreans because of the huge projection screens available there, before the game started at 830pm. We were there 4 hours early to sieve through floor upon floor of shops but I don’t think we even covered all of it!

At the path from the subway station to COEX, people were handing out free raincoats, choco-pies and the like. They were also hawking little glowing devil horns.

Person on the right is selling devil horns in the subway area! Business was good ๐Ÿ™‚

Girls decked out as Korean football stars.

Ardent Korean football team supporters

Of course, our favorite one was the gourmet floor of the Hyundai departmental store. Altogether, we went up 10 escalators from the underground area! That, my friends, is HUUUGE.

Delicious-looking custard buns!

Ajummas in a discussion about Korean rice cakes

More Korean snacks! Seriously, the taste of Korean food is either spicy or sweet.

Finely-formed dumplings! AHH! Are you drooling at the mouth yet?

There were also free photo-taking and face-painting booths.

A couple preparing for their photo-taking after getting their faces painted with the Korean flag

People getting their faces painted for the screening of the game!

We proceeded out of COEX to big screen TVs across the street. It was an experience finally being a country where the football team was decently good. The full force of Korean supporters turned up, braving the cold showers and huddled in cheering crowds to watch the good fight.

A beautiful scene on the way to the screening of the match

People standing around watching the match in the rain

HUGE crowds sitting in the rain. They screamed sooo loudly whenever something was about to happen - and the first goal at ~ 10 minutes heralded a crazed communal scream like no other. I'm so glad I braved the rain and went tonight, to the first Korean game of the World Cup, it was an unbelievable experience!

Empty streets in Gangnam, cordoned off specially for the live telecast of the football match.

After being shoved, pushed, (nearly) stomped on by an ajosshi and being blast nearly senseless by the mega huge sound projection system, my friends and I trudged back to our dorm to catch the final moments. Korea won Greece 2-0! ๐Ÿ™‚ Till something interesting happens in my life again (like the second game or something)!

7 Comments leave one →
  1. yuen gi permalink
    June 15, 2010 10:46 am

    your 2nd photo is not korean footballers! hahah, they are T.O.P and G-Dragon from the boyband Big Bang.

    • June 15, 2010 6:55 pm

      ์ •๋ง??? K-pop ์ž์ฃผ ์•ˆ ๋“ค์–ด์„œ ์ž˜๋ชป ํ–ˆ์–ด, ํ•˜ํ•˜!

  2. ์œค๊ธฐ permalink
    June 15, 2010 7:41 pm

    just a heads up:

    ์ž˜๋ชปํ–ˆ์–ด means ‘sorry’
    ์ž˜๋ชฐ๋ž์–ด means ‘i wasn’t too sure’

    ์ž˜๋ชปํ–ˆ์–ด is not necessary in this context! haha.. have fun in Seoul! I will probably be heading there in late July or something.

    • June 15, 2010 8:27 pm

      haha i knew i was going to make a mistake, haha! ^^ i wanted to say “i made a mistake” isn’t “์ž˜๋ชป”=mistake/wrongdoing?

  3. ์œค๊ธฐ permalink
    June 16, 2010 11:21 am

    haha yeah, “์ž˜๋ชป” essentially means wrongdoing/mistake as you pointed out, on its own.

    But when its “์ž˜๋ชปํ–ˆ์–ด”, usually ends up as 2 meanings, one: it translates into an apologetic tone or so, a form of ‘sorry’, the second will be roughly translated to “never do (something) properly”

    ํ•œ๊ตญ์–ด ๋ฐฐ์šฐ๊ธฐ๋Š” ์•„์ฃผ ์–ด๋ ต์Šต๋‹ˆ๋‹ค, ๊ทธ๋Ÿฐ๋ฐ ์ž˜ํ•˜๊ณ  ์žˆ์œผ๋‹ˆ๊นŒ, ํ™”์ดํŒ…! ใ…‹ใ…‹

    • June 16, 2010 1:47 pm

      ์ด๋ ‡๊ฒŒ ์žฅ๋ คํ•ด์„œ ์ •๋ง ๊ณ ๋งˆ์›Œ (: ํ•œ๊ตญ์–ด ์ž˜ ํ•  ์ˆ˜ ์žˆ์„์ง€ ๊ฑฑ์ •์ด์•ผ ): ์ค‘๊ตญ์–ดํ•˜๊ณ  ๋„ˆ๋ฌด ๋‹ฌ๋ผ์„œ ๊ทธ๋ž˜. ์•ž์œผ๋กœ ๊ท€๊ตญํ•˜๋ฉด ํ•œ๊ตญ์–ด๋กœ ์ด์•ผ๊ธฐํ• ๊ฒŒ! ์„ธ๋ฅผ, ํ™”์ดํŒ…!


  1. SEOUL 101: Watching the World Cup Live in Seoul « seriously, now.

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